| 000 | 01044nam a2200325 i 4500 | ||
|---|---|---|---|
| 001 | 000312894 | ||
| 003 | Th-BaBU | ||
| 040 |
_aTh-BaBU _cTh-BaBU |
||
| 005 | 20250518073959.0 | ||
| 008 | 141121s2015 si a f b 001 0 eng d | ||
| 020 | _a9789814575119 | ||
| 050 | 4 |
_aHF5823 _bB442A 2015 |
|
| 100 | 1 |
_aBelch, George E., _eauthor. _968040 |
|
| 245 | 1 | 4 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
| 250 | _a10e, Global edition | ||
| 264 | 1 |
_aSingapore : _bMcGraw-Hill Education, _c2015. |
|
| 300 |
_axxxvi, 842 pages : _bcolour illustrations. |
||
| 336 |
_atext _2rdacontent. |
||
| 337 |
_aunmediated _2rdamedia. |
||
| 338 |
_avolume _2rdacarrier. |
||
| 650 | 0 |
_aAdvertising _9927 |
|
| 650 | 0 |
_aSales promotion _91815 |
|
| 650 | 0 |
_aCommunication in marketing _97458 |
|
| 700 | 1 |
_aBelch, Michael A., _eauthor. _947276 |
|
| 946 |
_a85-2 _bNew titles in May 2017 |
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| 990 |
_aA47060 _b20170508 |
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| 991 | 0 | 0 | _a0303 |
| 997 | _badv | ||
| 942 |
_2lcc _cBK |
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| 999 |
_c249054 _d249054 |
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