000 01064nam a2200313 i 4500
001 000313260
005 20250302080142.0
008 160314s2016 ne a f b 000 0 eng d
020 _a9789063694357
050 4 _aHF5822
_bV366D 2016
100 1 _aVan Osch, Huub
_9151891
245 1 0 _aDifferent brains different approaches :
_bsuccessful neuro advertising for male and female /
_cHuub van Osch.
264 4 _aAmsterdam :
_bBis Publishers,
_c2016.
300 _a192 pages :
_bcolour illustrations.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references
650 0 _aAdvertising
_xResearch
_921353
650 0 _aAdvertising
_xPsychological aspects
_928274
650 0 _aBrain
_vPopular works
_9151892
650 0 _aNeurosciences
_vPopular works
_9151893
650 0 _aCommunication
_xSex differences
_921341
946 _a85-2
_bNew titles in May 2017
990 _aA47060
_b20170529
991 0 0 _a0303
997 _badv
942 _2lcc
_cBK
999 _c249245
_d249245