| 000 | 00949nam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 000315262 | ||
| 003 | Th-BaBU | ||
| 040 |
_aTh-BaBU _cTh-BaBU |
||
| 005 | 20250326104217.0 | ||
| 008 | 190130s2010 nyua f b 001 0 eng d | ||
| 020 | _a9780073404813 | ||
| 050 | 4 |
_aHF5415 _bP477E 2010 |
|
| 100 |
_aPerreault, William D. _cJr _971427 |
||
| 245 | 1 | 0 |
_aEssentials of marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. |
| 250 | _a12th ed. | ||
| 260 |
_aNew York, N.Y. : _bMcGraw-Hill Irwin, _cc2010. |
||
| 300 |
_axxxiv, 691 p. : _bcol.ill. |
||
| 504 | _aIncludes bibliographical references and indexes | ||
| 700 | 1 |
_aCannon, Joseph P. _9132525 |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _9153158 |
|
| 650 | 0 | _aMarketing | |
| 946 |
_a66-2 _bNew titles in March 2019 |
||
| 990 |
_aA47060 _b20190321 |
||
| 991 | 0 | 0 | _a0202 |
| 997 | _bmar | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c250091 _d250091 |
||