| 000 | 01041nam a2200313 i 4500 | ||
|---|---|---|---|
| 001 | 000315658 | ||
| 003 | Th-BaBU | ||
| 005 | 20250302080542.0 | ||
| 008 | 131029s2019 sz a f b 001 0 eng d | ||
| 020 | _a9783319899565 | ||
| 040 |
_aTh-BaBU _cTh-BaBU |
||
| 050 | 0 |
_aHF5415.125 _bG467A 2019 |
|
| 100 | 1 |
_aGentsch, Peter, _eauthor _9153603 |
|
| 245 | 1 | 0 |
_aAI in marketing, sales and service : _bhow marketers without a data science degree can use AI, big data and bots / _cPeter Gentsch |
| 264 | 4 |
_aSwitzerland : _bPalgrave Macmillan, _c©2019 |
|
| 300 |
_axix, 271 pages : _bcolor illustrations |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aMarketing _xData processing _9153604 |
|
| 650 | 0 |
_aArtificial intelligence _9153389 |
|
| 650 | 0 |
_aBig data _9153605 |
|
| 946 |
_a58-2 _bNew titles in November 2019 |
||
| 990 |
_aA37125 _b20191121 |
||
| 991 | 0 | 0 | _a0202 |
| 997 | _bmar | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c250384 _d250384 |
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