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_aKrugman, Herbert E. _9153784 |
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_aConsumer behavior and advertising involvement : _bselected works of Herbert E. Krugman / _c[edited by] Edward P. Krugman |
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_aNew York, N.Y. : _bRoutledge, _cc2008 |
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| 300 |
_a344 p. : _bill. |
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| 490 | 0 | _aMarketing and consumer psychology series / Curtis P. Haugtvedt series editor | |
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 |
_aAdvertising _xPsychological aspects _928274 |
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| 650 | 0 |
_aConsumer behavior _98257 |
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_aKrugman, Edward P., _eed. _9153785 |
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_aA47077 _bSep 26 2011 9:11AM |
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_b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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