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020 _a9780749436780
020 _a9780585450384 (electronic bk.)
040 _aUKM
_cTH-BaBU
050 4 _aHF6161.B4
_bB67 2002
245 0 0 _aBrand new brand thinking
_h[electronic resource] /
_cedited by Merry Baskin and Mark Earls.
260 _aLondon :
_bKogan Page,
_c2002.
300 _a1 online resource
504 _aIncludes bibliographical references and index.
650 0 _aAdvertising
_xBrand name products.
_924793
650 0 _aBrand name products.
_911817
700 1 _aBaskin, Merry.
_eed.
_982725
700 1 _aEarls, Mark.
_eed.
_982726
856 4 1 _uhttp://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=81882&site=ehost-live&scope=site
_zElectronic Resources
942 _2lcc
_cEB
999 _c252857
_d252857