| 000 | 00987nam a22002534a 4500 | ||
|---|---|---|---|
| 001 | 254805 | ||
| 003 | TH-BaBU | ||
| 005 | 20250302082726.0 | ||
| 008 | 031010s2004 ne a# b 001 0 eng d | ||
| 020 | _a9780750674591 | ||
| 020 | _a9781417507474 (electronic bk.) | ||
| 040 |
_aTH-BaBU _cTH-BaBU |
||
| 050 | 4 |
_aHF5415 _b.K427 2004 |
|
| 100 | 1 |
_aDavidson, J. H. _q(J. Hugh), _d1935- _9163185 |
|
| 245 | 1 | 0 |
_aOffensive marketing _h[electronic resource] : _ban action guide to gaining competitive advantage / _cHugh Davidson and Warren J. Keegan ; with Elyse Arnow Brill |
| 260 |
_aAmsterdam : _bElsevier Butterworth-Heinemann, _c2004 |
||
| 300 | _a1 online resource | ||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aMarketing | |
| 700 | 1 |
_aKeegan, Warren J. _960300 |
|
| 700 | 1 |
_aBrill, Elyse Arno _9163186 |
|
| 856 | 4 | 1 |
_uhttp://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=104757&site=ehost-live&scope=site _zElectronic Resources |
| 942 |
_2lcc _cEB |
||
| 999 |
_c254805 _d254805 |
||