| 000 | 01529nam a22002775i 4500 | ||
|---|---|---|---|
| 001 | 256926 | ||
| 003 | TH-BaBU | ||
| 005 | 20250302083551.0 | ||
| 008 | 230303s2023 wau o 000 0 eng d | ||
| 050 | 4 |
_aHF5415.13 _bI773M 2023 |
|
| 020 | _a9781680537253 | ||
| 020 |
_z9781680537260 _q(electronic bk.) |
||
| 040 |
_aDLC _beng _erda _cTH-BaBU |
||
| 100 | 1 |
_aIrshaidat, Rand, _eauthor. _9166913 |
|
| 245 | 1 | 0 |
_aMarketing case studies : _blinking theory to practice / _cRand Irshaidat. |
| 264 | 1 |
_aWashington, Wash. : _bAcademica Press, _c2023. |
|
| 300 | _a1 online resource | ||
| 336 |
_atext _2rdacontent |
||
| 337 |
_acomputer _2rdamedia |
||
| 338 |
_aonline resource _2rdacarrier |
||
| 520 |
_a"Sure to become a leading textbook for business students, Marketing Case Studies includes 25 pedagogical case studies encountered by contemporary firms in the realms of marketing management, integrated marketing communication, consumer behavior, branding, customer relationship marketing (CRM), and more. It offers an academic reference to marketing students, instructors, and practitioners. Each case study is followed by questions and proposed answers, which present detailed literature on the topic, followed by execution of theories and models"-- _cProvided by publisher. |
||
| 650 | 0 |
_aMarketing management _vCase studies _9166914 |
|
| 650 | 0 |
_aMarketing _vCase studies _9153672 |
|
| 856 | 4 | 1 |
_uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3511581 _zElectronic Resources |
| 942 |
_2lcc _cEB |
||
| 999 |
_c256926 _d256926 |
||