| 000 | 02467nam a2200325 i 4500 | ||
|---|---|---|---|
| 001 | 257149 | ||
| 003 | TH-BaBU | ||
| 005 | 20250302083653.0 | ||
| 008 | 210428s2022 nyu fob 001 0 eng d | ||
| 040 |
_aDLC _beng _erda _cTH-BaBU |
||
| 020 | _a9781003024118 (electronic bk.) | ||
| 020 | _a9780367903916 | ||
| 020 | _a9780367903909 | ||
| 050 | 0 | 0 |
_aHF5549.5.C6 _bD55 2022 |
| 100 | 1 |
_aDollins, Mark, _eauthor. _9167380 |
|
| 245 | 1 | 0 |
_aEngaging employees through strategic communication : _bskills, strategies, and tactics / _cMark Dollins and Jon Stemmle. |
| 264 | 1 |
_aNew York, N.Y. : _bRoutledge, _c2022. |
|
| 300 | _a1 online resource. | ||
| 336 |
_atext _2rdacontent |
||
| 337 |
_acomputer _2rdamedia |
||
| 338 |
_aonline resource _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 |
_a"Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. Approaching the subject with the philosophy that internal audiences are essential to the success of any strategic communication plan and business strategy-particularly as they relate to driving change-Mark Dollins and Jon Stemmle give readers a working knowledge of employee communication strategies, skills, and tactics in ways that prepare students for careers in this rapidly expanding field. Providing the tools necessary to evaluate the impact of successful employee communication campaigns, they put theory and cutting-edge research into action with practical examples and case studies sourced from award-winning entries judged as best-in-class by the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA), PRWeek, and PRNews. The book is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners who want to understand how to carry out effective employee communication engagement and change-management campaigns"-- _cProvided by publisher. |
||
| 650 | 0 |
_aCommunication in personnel management. _957801 |
|
| 650 | 0 |
_aEmployee motivation. _93861 |
|
| 650 | 0 |
_aOrganizational change. _917696 |
|
| 700 | 1 |
_aStemmle, Jon, _eauthor. _9167381 |
|
| 856 | 4 | 1 |
_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2931255 _zElectronic Resources |
| 942 |
_2lcc _cEB |
||
| 999 |
_c257149 _d257149 |
||