000			03193nam a22004097i 4500
001			257187
003			TH-BaBU
005			20250302083708.0
008			220808s2022 nju fob 001 0 eng d
040			_aDLC _beng _erda _cTH-BaBU
020			_a9781119899013 (electronic bk.)
020			_a9781119899006 (electronic bk.)
020			_a9781119898993
050	0	0	_aHF5548.32 _bH324N 2022
100	1		_aHackl, Cathy, _eauthor. _9167487
245	1	0	_aNavigating the metaverse : _ba guide to limitless possibilities in a WEB 3.0 world / _cCathy Hackl, Dirk Lueth, Tommaso Di Bartolo.
264		4	_aHoboken, New Jersey : _bWiley, _c©2022
300			_a1 online resource.
336			_atext _2rdacontent
337			_acomputer _2rdamedia
338			_aonline resource _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"The Metaverse Economy will provide people or organizations with a guide to jump into this complex, fast-moving universe to spark a revelation that brands and businesses may lead to newfound revenue and consumer engagement in the medium with the potential to define a generation. The metaverse brings new opportunities for consumers and brands to interact and exchange in a digital frontier. The metaverse experience is truly open to consumers, creators, and companies. The main topics of the book will be the metaverse, the metaverse economy, business models in the metaverse, technology insights, digital assets (e.g. NFTs), cryptocurrency, strategy, and how companies and consumers will interact in the metaverse. The biggest point of the book addresses is the uncertainty or fear businesses have when entering a new market. There are changes to resource allocation, product development, business strategy, etc. We want to give businesses confidence to pursue projects in the metaverse and spark an ?aha moment.? We offer confidence by providing foundational knowledge that breaks down the metaverse, metaverse economy, consumer trends, business trends, and technology trends so businesses can build the best metaverse strategy and customer connections in this new market."-- _cProvided by publisher.
505	0		_aA primer on the metaverse -- What is the metaverse economy? -- Building a business case for the metaverse -- Meet the metaverse consumers -- New business opportunities in the metaverse -- Key segments of NFT commercialization -- NFT deep dive -- Putting together an action plan -- Perspectives on tomorrow's metaverse.
650		0	_aElectronic commerce. _96247
650		0	_aDigital currency. _9167488
650		0	_aCryptocurrencies. _9161720
650		0	_aShared virtual environments _xEconomic aspects. _9167489
650		0	_aAugmented reality _xEconomic aspects. _9167490
650		0	_aVirtual reality _xEconomic aspects. _9167491
650		0	_aEconomic development _xTechnological innovations. _9167492
650		0	_aInformation technology _xEconomic aspects.
700	1		_aLueth, Dirk, _eauthor. _9167493
700	1		_aBartolo, Tommaso Di, _eauthor. _9167494
856	4	1	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3273058 _zElectronic Resources
942			_2lcc _cEB
999			_c257187 _d257187