| 000 | 01261nam a22003735i 4500 | ||
|---|---|---|---|
| 001 | 21740097 | ||
| 003 | TH-BaBU | ||
| 005 | 20250302083735.0 | ||
| 008 | 170424s2023 gw ||||f |||| 0|eng d | ||
| 020 | _a9783658401887 | ||
| 040 |
_aDLC _beng _epn _erda _cTH-BaBU |
||
| 050 | 4 |
_aHD69 .B7 _bB875I 2023 |
|
| 100 | 1 |
_aBurmann, Christoph, _eauthor. _9167692 |
|
| 245 | 1 | 0 |
_aIdentity-based brand management : _bfundamentals-strategy-implementation-controlling / _cby Christoph Burmann [and five others] |
| 250 | _aSecond Edition | ||
| 264 | 1 |
_aWiesbaden : _bSpringer Gabler, _c2023. |
|
| 300 |
_a314 pages : _bcolor illustrations |
||
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 650 | 0 |
_aBranding (Marketing) _912857 |
|
| 650 | 0 |
_aBusiness. _940 |
|
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aRiley, Nicola-Maria, _eauthor. _9167693 |
|
| 700 | 1 |
_aHalaszovich, Tilo, _eauthor. _9167694 |
|
| 700 | 1 |
_aSchade, Michael, _eauthor. _9167695 |
|
| 700 | 1 |
_aKlein, Kristina, _eauthor. _9167696 |
|
| 700 | 1 |
_aPiehler, Rico _eauthor. _9167697 |
|
| 990 |
_aA40065 _b20241126 |
||
| 991 | 0 | 0 | _a0202 |
| 991 | 0 | 0 | _a0303 |
| 997 | _badv | ||
| 997 | _bmar | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c257272 _d257272 |
||