000			01808nam a2200313 a 4500
001			258069
003			TH-BaBU
005			20250521073637.0
008			020522s2002 njua b 001 0 eng d
020			_a0130650757
040			_aEXW _cTH-BaBU
050	0	0	_aHF5415.1265 _bW562C
100			_aWind, Yoram _9120292
245	1	0	_aConvergence marketing : _brunning with the centaurs / _cYoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther.
246	0		_iSubtitle on cover: _aStrategies for reaching the new hybrid consumer
260			_aUpper Saddle River, N.J. : _bFinancial Times Prentice Hall, _cc2002.
300			_axxviii, 336 p. : _bill.
504			_aIncludes bibliographic references and index.
505	8		_aMachine generated contents note: PART 1: UNDERSTANDING THE CENTAUR 1 --CHAPTER 1: The Centaur Awakens3 --CHAPTER 2: The Reality of the Centaur 27 PART 2: NAVIGATING THE FIVE Cs OF CONVERGENCE 61 --CHAPTER 3: Converging of Customerization 63 --CHAPTER 4: Converging on Communities 91 --CHAPTER 5: Converging on Channels 115 --CHAPTER 6: Converging on Competitive Value 143 --CHAPTER 7: Converging on Choice 173 PART 3: MASTERING CONVERGENCE MARKETING 199 --CHAPTER 8: Transforming Marketing 201 --CHAPTER 9: Convergence Marketing Strategies 225 --PART 4: TRANSFORMING THE ORGANIZATION 255 --CHAPTER 10: Designing the Convergent Organization 257 --CHAPTER 11: C-Change 289 --CHAPTER 12: Conclusion 315.
650		0	_aInternet marketing _912904
650		0	_aMarketing _9930
650		0	_aConsumer behavior _98257
650		0	_aCommunication in marketing _97458
700			_aMahajan, Vijay, _d1948- _9157809
700			_aGunther, Robert E. _d1960- _982330
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/fy031/2002282225.html
942			_2lcc _cBK
991	0	0	_a0202
999			_c258069 _d258069