| 000 | 00839cam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 258094 | ||
| 003 | TH-BaBU | ||
| 005 | 20250521133755.0 | ||
| 008 | 130314s2013 nyu b 001 0 eng | ||
| 010 | _a2013008881 | ||
| 020 | _a9780230342262 | ||
| 040 |
_aTH-BaBU _cTH-BaBU |
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| 050 | 0 | 4 |
_aHD69.B7 _bH644M |
| 100 | 1 |
_aHollis, Nigel. _9131392 |
|
| 245 | 1 | 4 |
_aThe meaningful brand : _bhow strong brands make more money / _cNigel Hollis, Chief Global Analyst, Millward Brown. |
| 250 | _aFirst edition | ||
| 264 | 1 |
_aNew York, NY : _bPalgrave Macmillan, _c2013. |
|
| 300 | _axiii, 225 pages | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aBrand name products. | |
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aProduct management. | |
| 990 |
_aA40063 _b20250521 |
||
| 991 | 0 | 0 | _a0303 |
| 942 |
_2lcc _cBK |
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| 999 |
_c258094 _d258094 |
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