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Driving brand value : using integrated marketing to manage profitable stakeholder relationships

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Material type: Text

TextPublication details: New York, N.Y. : McGraw-Hill, 1997Description: 284Subject(s):

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.13 D862D (Browse shelf(Opens below))	Available	50420000020

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