Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson

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TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2002Edition: 6th ed. , international edDescription: 582 p. : ill. (some col.)ISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.3 P473C 2002 (Browse shelf(Opens below))	Available	200211260152

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Includes bibliographical references and index

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