IMC : using advertising and promotion to build brands / Tom Duncan

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Material type: Text

TextPublication details: Boston, Mass. : McGraw-Hill, c2002Edition: International edDescription: 783 p. : ill. (chiefly col.)ISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.13 D862I 2002 (Browse shelf(Opens below))	Available	200302060095
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.13 D862I 2002 (Browse shelf(Opens below))	Available	200208300101

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Includes bibliographical references and index

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