The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz

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Material type: Text

TextSeries: LEA's communication seriesPublication details: Mahwah, N.J. : Lawrence Erlbaum Associates, c2003Edition: 2nd edDescription: 185 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5826.5 K379M 2003 (Browse shelf(Opens below))	Available	200406250300

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Includes bibliographical references and index

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