Services marketing in Asia : managing people, technology, and strategy / Christopher Lovelock ... [et.al.]

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Material type: Text

TextPublication details: Singapore : Pearson/Prentice Hall, 2005Edition: 2nd edDescription: 696 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD9987 .A2 S478 2005 (Browse shelf(Opens below))	Available	200610050060

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Includes bibliographical references and indexes

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