Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson

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TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : Irwin McGraw-Hill, 1999Edition: 5th ed. , international edDescription: 545 p. : ill. (some col.)ISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.3 P473C 1999 (Browse shelf(Opens below))	Available	200702140012

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Includes bibliographical references and indexes

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