The definitive guide to direct and interactive marketing : how to select , reach and retain the right customers / Merlin Stone, Alison Bond and Elizabeth Blake

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Material type: Text

TextPublication details: Harlow : Financial Times/Prentice Hall, 2003Description: 395 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.126 S766D (Browse shelf(Opens below))	Available	200704240014

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Includes index

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