10 ways to screw up an ad campaign : and how to create ones that work / Barry H. Cohen

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Material type: Text

TextPublication details: Avon, Mass. : Adams Media, c2006Description: 262 pISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5823 C633T (Browse shelf(Opens below))	Available	200712250006

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Includes bibliographical references and index

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