Contemporary advertising / William F. Arens

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Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2006Edition: 10th ed. , McGraw-Hill international edDescription: 614 p. : ill. (chiefly col.)ISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF 5821 A736C 2006 (Browse shelf(Opens below))	Available	200801250038

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Includes bibliographical references and indexes

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