Brand real : how smart companies live their brand promise and inspire fierce customer loyalty / Laurence Vincent.

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Material type: Text

TextPublication details: New York, N.Y. : AMACOM, c2012.Description: 257 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1255 V562B (Browse shelf(Opens below))	Available	201404230008
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1255 V562B (Browse shelf(Opens below))	Available	2014000002857

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Includes bibliographical references and index

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