Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

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TextPublication details: New York, N.Y. : McGraw Hill, 2013.Edition: 6th ed. , McGraw-Hill international edDescription: 642 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD 9980.5 Z447S 2013 (Browse shelf(Opens below))	Available	201302280003

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Includes bibliographical references and index

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