Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

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Material type: Text

TextPublication details: Boston, Mass. : Pearson, c2012.Edition: Global ed. 5th edDescription: 463 p. : col. illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF 5415.123 C568I 2012 (Browse shelf(Opens below))	Available	201303260028

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Includes bibliographical references and indexes

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