The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noel Kapferer and Vincent Bastien.

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Material type: Text

TextPublication details: London : Kogan Page, 2012.Edition: 2nd edDescription: 395 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD 9999 .L852 K363L 2012 (Browse shelf(Opens below))	Available	201306030184
Books	BU Library and Learning Space	Books	Book Shelves	HD 9999 .L852 K363L 2012 (Browse shelf(Opens below))	Available	201406200005

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Includes bibliographical references and index

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