Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand / Catherine Kaputa.

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Material type: Text

TextPublication details: Boston, Mass. : Nicholas Brealey Publishing, 2012.Description: 272 pISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF 5415.1255 K368B (Browse shelf(Opens below))	Available	201311050017

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Includes bibliographical references and index

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