Unconscious branding : how neuroscience can empower (and inspire) marketing / Douglas Van Praet.

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Material type: Text

TextPublication details: New York, N.Y. : Palgrave Macmillan, 2012.Description: 274 pISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF 5415.32 V366U (Browse shelf(Opens below))	Available	201404230003

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Includes bibliographical references and index

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