Content to commerce : engaging consumers across paid, owned, and earned channels / Avi Savar.

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Material type: Text

TextPublication details: Hoboken, N.J. : Wiley, c2013.Description: 242 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5414 S282C (Browse shelf(Opens below))	Available	2014000002922
Books	BU Library and Learning Space	Books	Book Shelves	HF5414 S282C (Browse shelf(Opens below))	Available	2014000002923

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Includes bibliographical references and index.

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