Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells.

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TextPublisher: Boston : Pearson, 2015Edition: Tenth edition, Global editionDescription: 669 pages : illustrations (chiefly color)Content type:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Circulation Desk	HF5823 M674A 2015 (Browse shelf(Opens below))	Available	2015000004028

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Includes bibliographical references and index

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