Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands / Larry Light and Joan Kiddon.

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TextPublication details: Old Tappan, N.J. : Pearson, 2016.Edition: Second editionDescription: 242 pagesContent type:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1255 L533S 2016 (Browse shelf(Opens below))	Available	2016000005510

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