The TV brand builders : how to win audiences and influence viewers / Andy Bryant, Charlie Mawer.

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TextPublisher: London ; Philadelphia : KoganPage, 2016Description: xv, 328 pages : illustrationsContent type:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HE8689.7.M37 B792T 2016 (Browse shelf(Opens below))	Available	2017000000635

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Includes bibliographical references and index.

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