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Marketing for competitiveness : Asia to the world in the age of digital consumers / Philip Kotler, Hermawan Kartajaya, Hooi Den Huan.

By: Contributor(s): Material type: TextTextCopyright date: Singapore : World Scientific Publishing, ©2017Description: xiv, 288 page : illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789813201965
Subject(s): LOC classification:
  • HF5415.1265 K674M 2017
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Holdings
Item type Home library Collection Shelving location Call number Status Barcode
Books Books BU Library and Learning Space Books Book Shelves HF5415.1265 K674M 2017 (Browse shelf(Opens below)) Available 2017000000960
Books Books BU Library and Learning Space Books Book Shelves HF5415.1265 K674M 2017 (Browse shelf(Opens below)) Available 2017000000961
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