Marketing for competitiveness : Asia to the world in the age of digital consumers / Philip Kotler, Hermawan Kartajaya, Hooi Den Huan.
Material type:
- text
- unmediated
- volume
- 9789813201965
- HF5415.1265 K674M 2017
Item type | Home library | Collection | Shelving location | Call number | Status | Barcode | |
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BU Library and Learning Space | Books | Book Shelves | HF5415.1265 K674M 2017 (Browse shelf(Opens below)) | Available | 2017000000960 | |
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BU Library and Learning Space | Books | Book Shelves | HF5415.1265 K674M 2017 (Browse shelf(Opens below)) | Available | 2017000000961 |
Includes bibliographical references
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