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Normal view MARC view ISBD view

MasterMinding the store : advertising, sales promotion, and the new marketing reality

Ziccardi, Donald

MasterMinding the store : advertising, sales promotion, and the new marketing reality - New York, N.Y. : Wiley, 1997 - 310

Subjects--Topical Terms:
RETAIL TRADE--MARKETING
Advertising
SALES PROMOTION

LC Class. No.: HF5429 / Z522M

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