MasterMinding the store : advertising, sales promotion, and the new marketing reality (Record no. 159262)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00908nam0a22002290a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000072874 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250518073954.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s1997 xxu 000 0 eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2001073915 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5429 |
| Item number | Z522M |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ziccardi, Donald |
| 9 (RLIN) | 43807 |
| 245 10 - TITLE STATEMENT | |
| Title | MasterMinding the store : advertising, sales promotion, and the new marketing reality |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, N.Y. : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 310 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | RETAIL TRADE |
| General subdivision | MARKETING |
| 9 (RLIN) | 43808 |
| Topical term or geographic name entry element | Advertising |
| 9 (RLIN) | 927 |
| Topical term or geographic name entry element | SALES PROMOTION |
| 9 (RLIN) | 1815 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moin, David |
| 9 (RLIN) | 43809 |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0202 āļāļāļ°āļāļĢāļīāļŦāļēāļĢāļāļļāļĢāļāļīāļ. āļāļēāļĢāļāļĨāļēāļ āļāļēāļĢāļāļēāļĒ āļāļēāļĢāļāļĨāļīāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļĨāļīāļāļ āļąāļāļāđ āļāļēāļĢāļŠāđāļāđāļāđāļē-āļāļāļ āļāļēāļĢāļāļ§āļāļāļļāļĄāļāļļāļāļ āļēāļ āļāļĪāļāļīāļāļĢāļĢāļĄāļāļđāđāļāļĢāļīāđāļ āļ |
| 997 ## - BU TRANSFER | |
| -- | 02 |
| -- | āļāļēāļĢāļāļĨāļēāļ āļāļēāļĢāļāļēāļĒ āļāļēāļĢāļāļĨāļīāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļĨāļīāļāļ āļąāļāļāđ āļāļēāļĢāļŠāđāļāđāļāđāļē - āļāļāļ āļāļēāļĢāļāļ§āļāļāļļāļĄāļāļļāļāļ āļēāļ āļāļĪāļāļīāļāļĢāļĢāļĄāļāļđāđāļāļĢāļīāđāļ āļ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-04-22 | HF5429 Z522M | 189485 | 2025-05-16 | 2019-04-22 | Books |
