Advertising promotion : supplemental aspects of integrated marketing communications /
Shimp, Terence A.
Advertising promotion : supplemental aspects of integrated marketing communications / Terence A. Shimp - 5th ed. - Fort Worth, Tex. : Dryden Press, c2000 - 674 p. : ill. (some col.) - The Dryden Press series in marketing .
Rev. ed. of : Promotion management & marketing communications. 3rd ed. c1993
Includes bibliographical references and indexes
0030211131
COMMUNICATION IN MARKETING
SALES PROMOTION
ADVERTISING
DIRECT MARKETING
HF5415.123 / S545A 2000
Advertising promotion : supplemental aspects of integrated marketing communications / Terence A. Shimp - 5th ed. - Fort Worth, Tex. : Dryden Press, c2000 - 674 p. : ill. (some col.) - The Dryden Press series in marketing .
Rev. ed. of : Promotion management & marketing communications. 3rd ed. c1993
Includes bibliographical references and indexes
0030211131
COMMUNICATION IN MARKETING
SALES PROMOTION
ADVERTISING
DIRECT MARKETING
HF5415.123 / S545A 2000
