Advertising promotion : supplemental aspects of integrated marketing communications / Terence A. Shimp

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Material type: Text

TextSeries: The Dryden Press series in marketingPublication details: Fort Worth, Tex. : Dryden Press, c2000Edition: 5th edDescription: 674 p. : ill. (some col.)ISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.123 S545A 2000 (Browse shelf(Opens below))	Available	200206170091

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Rev. ed. of : Promotion management & marketing communications. 3rd ed. c1993

Includes bibliographical references and indexes

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