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Normal view MARC view ISBD view

Retail marketing plans : how to prepare them how to use them

McDonald, Malcolm H.B.

Retail marketing plans : how to prepare them how to use them - Oxford : Butterworth-Heinemann, 1996 - 338

Subjects--Topical Terms:
MARKETING--PLANNING
COMMUNICATION IN MARKETING
RETAIL TRADE

LC Class. No.: HF5415.13 / M322R

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