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Normal view MARC view ISBD view

Marketing : an introduction /

Kotler, Philip.

Marketing : an introduction / Philip Kotler, Gary Armstrong - 3rd ed. - Englewood Cliffs, N.J. : Prentice Hall, c1993 - 632 p. : col. maps, col. ill.

Includes bibliographical references and index

ISBN: 0135545935

Subjects--Topical Terms:
MARKETING

LC Class. No.: HF5415 / K674M 1993

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