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Principles of marketing : a global perspective /

Semenik, Richard J.

Principles of marketing : a global perspective / Richard J. Semenik, Gary J. Bamossy - Cincinnati, Ohio : South-Western Pub. Co., c1993 - 626 p.

Includes bibliographical references and index

ISBN: 0538817143

Subjects--Topical Terms:
MARKETING--MANAGEMENT

LC Class. No.: HF5415.13 / S453P

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