Principles of marketing : a global perspective / Richard J. Semenik, Gary J. Bamossy

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Material type: Text

TextPublication details: Cincinnati, Ohio : South-Western Pub. Co., c1993Description: 626 pISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.13 S453P (Browse shelf(Opens below))	Available	200309170036

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Includes bibliographical references and index

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