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Brand new brand thinking : brought to life by 11 experts who do /

Brand new brand thinking : brought to life by 11 experts who do / edited by Merry Baskin and Mark Earls - London : Kogan Page, 2002 - 212 p. : ill.

Includes bibliographical references and index

ISBN: 0749436786

Subjects--Topical Terms:
ADVERTISING--BRAND NAME PRODUCTS
BRAND NAME PRODUCTS

LC Class. No.: HF6161 .B4 / B726

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Brand new brand thinking : brought to life by 11 experts who do /

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