Brand new brand thinking : (Record no. 198577)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00937nam0a22002650a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000115858 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302052140.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s2002 xxk fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749436786 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2003004379 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF6161 .B4 |
| Item number | B726 |
| 245 00 - TITLE STATEMENT | |
| Title | Brand new brand thinking : |
| Remainder of title | brought to life by 11 experts who do / |
| Statement of responsibility, etc. | edited by Merry Baskin and Mark Earls |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 212 p. : |
| Other physical details | ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING |
| General subdivision | BRAND NAME PRODUCTS |
| 9 (RLIN) | 24793 |
| Topical term or geographic name entry element | BRAND NAME PRODUCTS |
| 9 (RLIN) | 11817 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baskin, Merry, |
| Relator term | ed. |
| 9 (RLIN) | 82725 |
| Personal name | Earls, Mark, |
| Relator term | ed. |
| 9 (RLIN) | 82726 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Account Planning Group (APG) |
| 9 (RLIN) | 82727 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A36070 |
| Link information for field corresponding to 9XX field | Jun 17 2003 1:25PM |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0303 āļāļāļ°āļāļīāđāļāļĻāļĻāļēāļŠāļāļĢāđ. āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 997 ## - BU TRANSFER | |
| -- | 03 |
| -- | āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-04-23 | HF6161 .B4 B726 | 200306170075 | 2025-05-16 | 2019-04-23 | Books |
