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The 22 irrefutable laws of advertising (and when to violate them) /

Newman, Michael

The 22 irrefutable laws of advertising (and when to violate them) / Michael Newman - Singapore : Wiley, c2004 - 242 p. : ill.

Includes index

ISBN: 047082106X

Subjects--Topical Terms:
Advertising
SALES PROMOTION

LC Class. No.: HF5823 / N485T

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