BU Library and Learning Space

The 22 irrefutable laws of advertising (and when to violate them) / (Record no. 208641)

MARC details
000 -LEADER
fixed length control field 01130nam0a22002650a04500
001 - CONTROL NUMBER
control field 000129164
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250518073956.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field s2004 si fnx000 000 0neng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 047082106X
035 ## - SYSTEM CONTROL NUMBER
System control number 2004008330
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number N485T
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Newman, Michael
9 (RLIN) 97865
245 14 - TITLE STATEMENT
Title The 22 irrefutable laws of advertising (and when to violate them) /
Statement of responsibility, etc. Michael Newman
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Singapore :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. c2004
300 ## - PHYSICAL DESCRIPTION
Extent 242 p. :
Other physical details ill.
500 ## - GENERAL NOTE
General note Includes index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
9 (RLIN) 927
Topical term or geographic name entry element SALES PROMOTION
9 (RLIN) 1815
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
b 200408190025
p 1085.00
n BUR
r SID02 RONO20040307 ORDNO3
t 10
c 10
l B
h HF5823
j 0
i N485T
b 200408190026
p 1085.00
n BUR
r SID02 RONO20040307 ORDNO3
t 10
c 10
l B
h HF5823
j 0
i N485T
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields A47060
Link information for field corresponding to 9XX field Aug 24 2004 10:36AM
991 00 - BU INFORMATION
BU Field of Study 0202 āļ„āļ“āļ°āļšāļĢāļīāļŦāļēāļĢāļ˜āļļāļĢāļāļīāļˆ. āļāļēāļĢāļ•āļĨāļēāļ” āļāļēāļĢāļ‚āļēāļĒ āļāļēāļĢāļœāļĨāļīāļ• āļāļēāļĢāļšāļĢāļīāļŦāļēāļĢāļœāļĨāļīāļ•āļ āļąāļ“āļ‘āđŒ āļāļēāļĢāļŠāđˆāļ‡āđ€āļ‚āđ‰āļē-āļ­āļ­āļ āļāļēāļĢāļ„āļ§āļšāļ„āļļāļĄāļ„āļļāļ“āļ āļēāļž āļžāļĪāļ•āļīāļāļĢāļĢāļĄāļœāļđāđ‰āļšāļĢāļīāđ‚āļ āļ„
997 ## - BU TRANSFER
-- 02
-- āļāļēāļĢāļ•āļĨāļēāļ” āļāļēāļĢāļ‚āļēāļĒ āļāļēāļĢāļœāļĨāļīāļ• āļāļēāļĢāļšāļĢāļīāļŦāļēāļĢāļœāļĨāļīāļ•āļ āļąāļ“āļ‘āđŒ āļāļēāļĢāļŠāđˆāļ‡āđ€āļ‚āđ‰āļē - āļ­āļ­āļ āļāļēāļĢāļ„āļ§āļšāļ„āļļāļĄāļ„āļļāļ“āļ āļēāļž āļžāļĪāļ•āļīāļāļĢāļĢāļĄāļœāļđāđ‰āļšāļĢāļīāđ‚āļ āļ„
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Date last checked out
Weeding   Library of Congress Classification   Available Books BU Library and Learning Space BU Library and Learning Space Book Shelves 2019-05-30   HF5823 N485T 200408190025 2019-05-30 2019-05-30 Books  
    Library of Congress Classification   Available Books BU Library and Learning Space BU Library and Learning Space Book Shelves 2019-05-30 1 HF5823 N485T 200408190026 2025-05-13 2019-05-30 Books 2024-10-30

Library Opening Hours

Mon. - Sat. : 8:30 - 20:00

Public Holidays : Closed

Sun. : Closed

Contact Us

9/1 Moo 5, Surat Osathanugrah Library (Building C6), Phaholyothin Road, Klong Nueng, Klong Luang, Pathumthani 12120

Phone : 02-407-3888 ext. 2701

E-mail : library@bu.ac.th