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Advertising campaign strategy : a guide to marketing communication plans /

Parente, Donald

Advertising campaign strategy : a guide to marketing communication plans / Donald Parente - 3rd ed. - Australia : Thomson/South-Western, c2004 - 404 p. : ill.

Includes bibliographical references and index

ISBN: 0324271905

Subjects--Topical Terms:
ADVERTISING CAMPAIGNS
COMMUNICATION IN MARKETING
MARKETING RESEARCH

LC Class. No.: HF5837 / P373A 2004

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Advertising campaign strategy : a guide to marketing communication plans /

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