Advertising campaign strategy : a guide to marketing communication plans / Donald Parente

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Material type: Text

TextPublication details: Australia : Thomson/South-Western, c2004Edition: 3rd edDescription: 404 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5837 P373A 2004 (Browse shelf(Opens below))	Available	200410220070

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Includes bibliographical references and index

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