Contemporary advertising /
Arens, William F.
Contemporary advertising / William F. Arens - 8th ed. - Boston, Mass. : McGraw Hill Irwin, c2002 - 614 p. : ill. (some col.) + 1 CD-ROM - McGraw-Hill/Irwin series in marketing .
Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.
Includes bibliographical references and indexes
0072415444
Advertising
HF5821 / A736C 2002
Contemporary advertising / William F. Arens - 8th ed. - Boston, Mass. : McGraw Hill Irwin, c2002 - 614 p. : ill. (some col.) + 1 CD-ROM - McGraw-Hill/Irwin series in marketing .
Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.
Includes bibliographical references and indexes
0072415444
Advertising
HF5821 / A736C 2002
