BU Library and Learning Space

Contemporary advertising / (Record no. 211394)

MARC details
000 -LEADER
fixed length control field 01141nam0a22002890a04500
001 - CONTROL NUMBER
control field 000132607
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250518073956.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field s2002 xxu fnx000 000 0neng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072415444
035 ## - SYSTEM CONTROL NUMBER
System control number 2005000127
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5821
Item number A736C 2002
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Arens, William F.
9 (RLIN) 13229
245 10 - TITLE STATEMENT
Title Contemporary advertising /
Statement of responsibility, etc. William F. Arens
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. McGraw Hill Irwin,
Date of publication, distribution, etc. c2002
300 ## - PHYSICAL DESCRIPTION
Extent 614 p. :
Other physical details ill. (some col.) +
Accompanying material 1 CD-ROM
490 0# - SERIES STATEMENT
Series statement McGraw-Hill/Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes
500 ## - GENERAL NOTE
General note Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
9 (RLIN) 927
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
b 200501070043
p 1500.00
n BUR
r SID01 RONO20040970 ORDNO57
t 10
c 10
l B
h HF5821
j 0
i A736C 2002
b 200501070044
p 1500.00
n BUK
r SID01 RONO20040970 ORDNO57
t 10
c 10
l B
h HF5821
j 0
i A736C 2002
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields A36070
Link information for field corresponding to 9XX field May 20 2005 2:32PM
991 00 - BU INFORMATION
BU Field of Study 0303 āļ„āļ“āļ°āļ™āļīāđ€āļ—āļĻāļĻāļēāļŠāļ•āļĢāđŒ. āđ‚āļ†āļĐāļ“āļē āļāļēāļĢāļŠāļ·āđˆāļ­āļŠāļēāļĢāđ€āļžāļ·āđˆāļ­āļāļēāļĢāļ•āļĨāļēāļ”
997 ## - BU TRANSFER
-- 03
-- āđ‚āļ†āļĐāļ“āļē āļāļēāļĢāļŠāļ·āđˆāļ­āļŠāļēāļĢāđ€āļžāļ·āđˆāļ­āļāļēāļĢāļ•āļĨāļēāļ”
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
Weeding   Library of Congress Classification   Available Books BU Library and Learning Space BU Library and Learning Space Closed Shelves (Contact Library Staff) 2019-05-30   HF5821 A736C 2002 200501070043 2019-05-30 2019-05-30 Books
    Library of Congress Classification   Available Books BU Library and Learning Space BU Library and Learning Space Closed Shelves (Contact Library Staff) 2019-05-30   HF5821 A736C 2002 200501070044 2025-05-16 2019-05-30 Books

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