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Rethinking marketing : developing a new understanding of markets /

Rethinking marketing : developing a new understanding of markets / edited by Hakan Hakansson, Debbie Harrison, Alexandra Waluszewski - Chichester : Wiley, c2004 - 281 p. : ill.

"This book is the result of the seminar that was held in May 2003 in Oslo."

Includes bibliographical references and index

ISBN: 0470021470

Subjects--Topical Terms:
MARKETING--CONGRESSES

LC Class. No.: HF5411 / R473

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Rethinking marketing : developing a new understanding of markets /

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